Redefining Telecom’s Subscription Billing With SAP BRIM
Here is the success story of a telecommunications company that has witnessed a phenomenal growth in the last decade. In just over 4 years, the company has won over more than 400 million subscribers!
While the journey of this telecom giant inspired many in the world, it too had challenges like:
- Functionalizing Usage
- Data-driven Billing
Given their fast-paced growth and to meet demands for data and connectivity, the company had to diversify its offerings to maximize customer lifetime value and enable personalization at scale. They had to process millions of usage data and find a solution that could scale by orders of magnitude while keeping the Total Cost of Ownership low.
The company had trusted SAP BRIM & DigitalRoute to address its metering and charging needs and contributed to the transformation of the enterprise to new heights. The digital implementation has helped the company to position its services to improve customer engagement, reduce costs, optimize revenue sharing, and realize new revenue streams across the wide customer base. How could they do that?
No More Revenue Leakage: DigitalRoute’s Mediation Is All You Need
SAP BRIM partnered with DigitalRoute to help the telecom company manage pricing and terms for recurring charges. The network’s national and international calls, internet data, and other events that happen outside the pricing model were integrated for accurate mediation through DigitalRoute.
Convergent Mediation acquired events usage from 3rd party systems other than SAP Convergent Charging and SAP Convergent Invoicing. The Mediation system provided all the chargeable data to the billing system, ensuring the consumption is billed to the right entity, based on the right tariffs. Beyond the challenge of high-volume transaction, SAP BRIM optimized channeling the billing inputs from multiple systems.
To ensure data quality and resolve revenue leakage, SAP BRIM validated and corrected millions of transactional data before it went to the pricing and invoicing platforms.
Further, SAP BRIM and DigitalRoute contributed to the billing process from collection of CDRs to filtering the non-billable discounts and offer. The result? The company could launch or modify products and services within minutes, not months.
Real-Time Customer Experience
The company wanted to provide its customers with a real-time experience. Their chief requirements were to on-board new customers in 10 seconds, provide real-time rating and charging, online credit control, and real-time self-care channels.
SAP BRIM’s Convergent Charging was used to monetize the network events and rate in real-time. It increased the telecom service provider’s network agility through rapid plan orchestration, delivery and charging. The increased service uptake enabled them to on-board more than a million customers per day. The billable usage consumption was mapped to the billing platform in real-time, and thus it was effortless for them to provide online rating charging for more than 100 million customers.
The mediation component of the SAP BRIM solution is designed to integrate with diverse network elements and it was flexible enough to allow the processing of new event records.
To provide the users with real-time experience, SAP BRIM connected their online systems and self-service channels, where users can do their own transactions. SAP BRIM also offered a robust ecosystem to the telecom company’s more than a million retail service partners for real-time settlements, online incentive and to ensure 100% collection.
Moreover, they could rely on SAP BRIM to orchestrate new product launches. To find the next wave of growth, SAP BRIM helped them to launch products such as data transfers, sharing, pooling. The system helped in their functional strategy development by offering proactive and reactive solutions to all tariff, bill, and pay issues.
Finally, DigitalRoute’s processing engine changed the company’s order processes across all touch-points:
- Data Warehousing (DWH) / Analytics
- Roaming / Interconnect
- Policy Management
- Customer Experience Management
SAP BRIM replaces the disparate internal systems with unrivalled revenue management for the telecommunication companies. The unified billing solution efficiently manages large-scale subscriber bases and facilitates a highly reliable and scalable transaction platform.
To increase revenue from consumers and business customers, Mobolutions supports industry realities such as fixed mobile convergence and the ability to bundle these services for customers in a flexible manner. We help telecom industries to win new customers and customer satisfaction by offering targeted subscription and usage-based business models containing the right mix of products, projects, recurring services.