Deliver Commerce Everywhere with SAP Commerce Solution
The Covid-19 pandemic had accelerated the online purchasing with a steep increase in the number of new customers. The shift to convenient shopping from home has led eCommerce industries to flourish in just over a year. The percentage increase in the number of eCommerce customers post-Covid is 76% with an increase in 22% customers when compared to the beginning of the pandemic.
What drives the market growth of the eCommerce services?
Selling across different touchpoints or building an entire platform uses headless digital commerce as an accelerating criterion which as a result attracts customers on a large scale. Headless commerce has its a part in the improvement of online commerce in the past 2 years.
There is nothing more convenient than browsing shopping sites through one’s mobile phone. The number of users using mobile eCommerce has gone up in the past 3 years, indicating that customers accept mobile commerce as an easily accessible purchasing medium.
This totally unexpected factor happened to have more effect on the growth of the commerce solution. As mentioned earlier, since the emergence of the pandemic, the growth of online commerce has steadily increased at an accelerated rate.
The eCommerce marketplace is an undeniable factor that aids in the acceleration of business growth. It is a source that allows businesses to consume information on transactions and trends to bring in business strategies.
What do customers expect?
The answer to the question is ‘Everything’. They seek everything out of their purchasing journey including personalization, transparent insights, response to their queries, the flexibility of the service offered, and accessibility.
Strategic Priorities of SAP Commerce Solution
- Hyper-personalized and intelligent services
- Comprehensive Integration
- API-first headless or with the head capability
- Any business model adoption
- Extensibility based on microservices
- Composable business capabilities
The strategic priorities are upgraded with new responsibilities and opportunities according to the changing trends and consumer demands. It is a continuous roadmap with huge scope for future enhancements.
SAP Commerce’s solution on the public cloud focuses on these priorities to ultimately give out globally scalable services with customizable, intuitive, and modern business capabilities. The built-in intelligence supports both B2B and B2C business models.
What are the required capabilities to address B2C megatrends?
Offer a unified customer view for the products they want, when they need it, from where, and how they want it to be using trusted identity and consent management.
Pricing and Promotions
Give out personalized offers and promotions to increase the conversion rate through using unified pricing methods across all the channels.
Bring in real-time dynamic customer experiences that react to customer requirements, preferences, and intents.
Provide high-quality and real-time product details with rich context.
Connect demand and supply to give out accurate inventory and shipping options. Bring in unified order sourcing and centralized fulfillment across all channels.
Understand and analyze customer needs to identify dissatisfactions and their root cause. This will help serve the customers in a better manner and execute strategic changes.
What are the megatrends affecting the B2B Business?
- Digitization of complex B2B process
- New Digital Engagement models
- Evolution of business and service offerings
- Consumerization of the B2B experience
The required capabilities to successfully address B2B megatrends
Bring out the 24/7 customer-centric approach to all the B2B audiences that include customers, sales, representatives, dealers, distributors, and partners.
Maximize the profitability of the business models by implementing flexible pricing models even for most complex configurations.
Frictionless Buying Experience
Deliver a simplified purchasing environment while complying with the complex B2B processes, terms, and agreements.
Offer high-quality product content across all channels with consistency and a customizable experience. Bring in endless assortment through the marketplace vendors.
Provide convenience through smart self-service capabilities to perform B2B processes with 24/7 agility on any given channel.
Bring about real-time inventory and shipping options by connecting demands and supply chains. Give a single view of order across the enterprise.
The complete value chain for B2B offered by SAP Commerce solution
CPQ Powered Commerce
- Simplified complex configurations
- Accelerated sales cycle and order-to-cash process
- AI-powered upsell and cross-sell guidance.
Extensibility, Agility, and Pluggable capability
- Integrations with SAP CX solutions for service and direct sales.
- Customer Data Platform
- Qualitrics Experience Management
- Master Data Management
- Microservice based extensibility
Seamless execution across the value chain
- Real-time pricing
- Inventory tracking and reporting across the enterprise
- Centralized fulfillment
- Consignment tracking and returns.
SAP Commerce Cloud solution is just the answer to everything that an eCommerce business will ever need to have. The growth of online commerce engagement is incessant with higher customer conversion rates in the past few years. This growth has also triggered the SAP Commerce solutions business models to improvise their capabilities and be more of a hero during the crisis to the eCommerce businesses.
SAP Commerce solutions guarantee more customer lifetime value with the complete view of their digital profiles that are expanded beyond the transactional information. Higher conversion rate and reduced churn rate for unknown customers with progressive profiling.
To learn more about SAP solutions – SAP Commerce Cloud and SAP BRIM, kindly reach out to our experts at Mobolutions.