Urban population is rising. Mass migration to large cities has its economic benefits on one hand and at the same time, it poses major challenges on the other. The affluence associated with urban life has enabled people to buy their own vehicles but it directly has led to traffic congestion and car emission.
When people opt for public transportation, it is needless to say that the typical card-based ticketing system is not practicable. A passenger might choose a bus, train, or Metro train and her journeys might connect multiple inconstant points. The multiple booking platforms makes it difficult to bundle the ticketing and limits the view of the customer’s travel behavior.
A decade ago, transit sharing concept (e.g., bicycles, electric scooters, car-sharing) started to emerge. The new form of service that simplified this is Mobility as a Service (MaaS).
Traditionally, the commuters had to plan the trip, locate the transport services, book the destination, and make the payment in separate modes. MaaS allows for the functional integration of all these aspects using a single mobile app and connects travelers from anywhere.
How SAP BRIM enhances MaaS?
Two core components are necessary to complement Mobility as a Service. Whether the customer uses a private transportation app (Uber mobile app) or a public transportation channel (Metro train ticketing app), integrating them into one mobile app is important.
SAP BRIM leverages SAP HANA spatial services to collect geospatial information such as the customers’ transportation mode, real-time traffic updates, data exchange between the multiple service providers. Integrating this location-aware service to the app enables the operation and orchestration of MaaS fare management easier and smarter.
In MaaS, to provide the customers with seamless travel experience, the account-based system is in practice. Give your account and credit card, and you travel. But how to collate and collect different modes and mobility solutions? Now SAP BRIM compiles multiple modes of transit into one bill. It facilitates flexible billing, invoicing, and payment processes by managing a variety of trips and routes on a digital channel, and enabling the users to pay with a single consolidated account.
While MaaS integrates several different urban transportations into a single mobility service, SAP BRIM solution is a powerful enabler of MaaS and it bundles the charges of both public and private services into one bill through its SAP Convergent Mediation component.
By connecting all services to an intuitive, responsive mobile app, SAP BRIM manages the fare as a usage, handles waivers, provides a unified view on charges, and handles various consignments.
By combining smartphones, customers’ travel options, schedules, and credit card payment systems, SAP BRIM redefines Mobility as a Service and enables businesses to monetize. SAP BRIM connects to public and private transportation platforms in real-time to manage invoice and bills, customer accounts, fares, and usage metrics.
SAP BRIM for MaaS: How it Benefits?
Through mobility app, SAP BRIM increases customer visibility and enables you to access analytical insights, based on which you can apply value-driven promotions, offer personalized services and optimize routes.
SAP BRIM eliminates revenue leakage by automating MaaS billing processes, providing a single view of the customer, streamlining order to cash process, and reducing Days Sales Outstanding (DSO).
Its scalability empowers you to handle the massive increase in transaction volumes – even when bundling multiple billing stream. As a result, you can provide consistent customer experience.
MaaS has reshaped ride-sharing, demand-responsive transit business, thanks to it promoting the use of shared and public transportation service. It offsets the need to rely on personal vehicles and thus reduces global warming by reducing car emissions.
SAP BRIM joins hands with MaaS to enable commuter management, policy-based and individualized fare management, capturing payment data to billing and settlements.
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